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Nedda El-Asmar studied Jewellery Design, Gold & Silversmithing at the Royal Academy of Fine Arts in Antwerp, and she completed her education at the Royal College of Art in London. It is impossible to sum up her various activities over the last twenty years in one word. Openness, flexibility and diversity are key concepts in her thinking and design approach. She is quick to see possibilities, even if a commission comes from an unexpected source. As a result she has evolved into an acclaimed designer with a broad field of activities.
Nedda develops a world of seemingly simple shapes, ideally refined or oddly baroque, mixing classical elegance and a modern approach in a well-balanced, creative manner. Craftsmanship and originality, tradition and innovation, functionality and aesthetics and a passion for re-envisaging traditional objects are all central to Nedda’s work.
She works for renowned names such as Hermès, Puiforcat, Eternum, Gense, Villeroy & Boch, Robbe & Berking, Obumex, Demeyere, Carl Mertens, Serax, Maison Vervloet, …
From 2007-2019 she was head and senior lecturer of the Jewellery Design, Gold & Silversmithing department at the Royal Academy of Fine Arts in Antwerp. Currently she is coordinator and senior lecturer at the Jewellery Design, Gold & Silversmithing department at PXL-MAD Hasselt.
The Designer of the Year award is an initiative by the Biennale Interieur and the magazines Knack Weekend and Le Vif Weekend. Nedda El-Asmar was awarded the prize in 2007. She has her own studio and is known for her work for brands like Hermes, Obumex, Maison Vervloet and Eternum.