LANDMARKS: Adam Nathaniel Furman

Based on the archetypal layout of an Italian piazza, Studio Verter has designed the expo halls to become like a city-in-a-city. Based on iconic objects like a kiosk, a bench, a column, ... various artists will present their take on one of these quintessential objects. 

Adam Nathaniel Furman, artist and designer based in London, will present the Lumalisk. This 9.5 metres high obelisk blends tradition with a contemporary edge, as if it was "smashed through a kaleidoscopic blender of 21st century ornament until it becomes a kind of ancient-futuristic digital artefact". This colourful, playful statue will mix reality with illusion, digital with analog and will surely have you looking twice. Together with the Italian company Abet Laminati he is bringing this obelisk to life.

Furman's work ranges from architecture and interior design to sculptures, installations, journalism and product design. Whatever the project, it always involves extensive research. As Furman himself says, he is an avid collector: he keeps digging into his subject until he has explored it way beyond the surface. The balance between the depth of his almost obsessive research, and the joyful, sensual experience of his often playful, colour-bursting work is the interplay that makes Furman’s work so distinctive. His work ‘The Roman Singularity’ was shown last year at the Sir John Soane’s museum during the London Design Festival. Magazines like The Observer, Metropolis and Elle Decor Italia called him new talent to watch last year.