Creative office DIFT - remember the Eyes / Nights Only hotel in 2014 and the design club last edition? - launches The New Masters, gathering 20 talented designers from different fields to play around with graphic design. In their own unique way, the participating designers will reinterpret graphic design from the past 50 years in design and interiors.
Design Museum Ghent and Biennale Interieur provided a vast archive of magazines, books and catalogues in which the artists could come and browse, looking for inspiration and creativity. Although they all took off from the same starting point, the resulting works will be very different. Some artists will focus on a colour, others on shapes and others on a particular trend or brand
20 DESIGNERS, 20 PROJECTS
The historical approach of Specht Studio and Levi Lanser will lead to a poster and publication. Adriaan Tas and Luca Beel are working on a room divider based on the original INTERIEUR logo by Boudewijn Delaere. Wonderwalls will create a splendid mural based on the archive. Fien Meelberghs and glass artist Veerle Verschooren collaborate on a glass window for the chapel of the former hospital. Inge Rylant will join forces with Kewlox, developing prints for the iconic Belgian cupboards. There will be something for everyone, and for all ages: Bureau Grusenmeyer is working on a children's book while DIFT is creating a puzzle that allows you to develop a new shape with each combination.
The archive itself will also make the move to Kortrijk. Visitors will be able to consult and browse through hundreds of magazines and catalogues from the past 50 years. You'll also print a number of the designs in a limited edition, taking the expo home with you. In the same way as the artists, the archive will inspire and trigger the audience, turning it into an atelier as well