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Press conference AXOR Montreux

Friday, October 14 at 8:30

Kortrijk Xpo / Meeting Center MC3

Press Conference - AXOR with Special Guest Andreas Haug, Phoenix Design

8.30 am breakfast
9 am start press conference 'Authenticity in Perfection': 

The style and industrial production methods of the early 20th century still hold value today. AXOR has re-interpreted these features with great precision and workmanship to offer the best in design and function - united in one new bath and kitchen collection.

Only for accredited press. 

This talk starts 1 hour before the official opening of the halls of Kortrijk Xpo, early access to Meeting Center 3 - MC3 will be granted to accredited press only.

Please contact for more info.

Language speaker(s): English & German - Translation: English & French

Andreas Haug (DE) – Founder and Managing Partner, PHOENIX DESIGN

Philippe Grohe - Vice President Design Management, Hansgrohe SE


Andreas Haug (DE) – Founder and Managing Partner, PHOENIX DESIGN 

In 1987, Andreas Haug (*1946) founded the Design Studio PHOENIX DESIGN in Stuttgart, together with Tom Schönherr (*1954). The history of PHOENIX DESIGN is linked most closely to the rise of modern German design. For many years now, PHOENIX DESIGN has maintained the top rank at the iF ranking creative “design office” category and is regarded as the leading independent design studio for product and interface design worldwide. PHOENIX DESIGN has already received more than 700 international design awards. 
The Phoenix design team (which currently comprises approx. seventy employees at here Studios in Stuttgart, Munich and Shanghai), have developed more than ten series and over 300 products for hansgrohe & AXOR. In doing so, they have created beacons of innovation. 


Philippe Grohe (DE) – Vice President Design Management, Hansgrohe SE

The grandson of the company's founder Hans Grohe was born in 1967 in Switzerland. After studying photography and international marketing, he completed several special projects in the US before taking over as director of the French distribution subsidiary Hansgrohe S.à.r.l. in 1997. In 2001 he returned to the headquarters of the family-influenced company in the Black Forest as the head of Hansgrohe's design brand AXOR. Since October 2015, Philippe Grohe leads the company’s holistic design management. In his free time the passionate photographer enjoys playing squash, diving and surfing.