What attracted you to take part in the Interieur Awards?

Karoline Fesser: When applying for the Interieur Awards 2014 I have been already familiar with the Biennale in Kortrijk since one of my products was part of the previous Awards exhibition. I really enjoyed the atmosphere at the fairground and also in the city of Kortrijk, which due to its overseeable size and nice selection of exhibitors is way easier to manage than for example Milan. The fact, that the Awards exhibition should take place directly at the fairground was a big plus, since here it´s easier to get in contact with the companies. Last but not least I was hoping to get the chance to join the workshop at Boisbuchet, which I have heard of as a magical place.

Making of All Wood Stool by Karoline Fesser
Making of All Wood Stool by Karoline Fesser

What was the effect of the workshop and exhibition at the Biennale INTERIEUR 2014?

Karoline Fesser: The workshop at Boisbuchet has been a great experience which I wouldn´t want to miss. I got to know many great people - with most of them I´m still in contact. Although it was not very easy to develop an exhibition concept in a group of 20 people, since many had already very strong ideas. Still at the end we managed the challenge and broke down our ideas into a strong stand design which a few months later was shown at the fair. Exhibiting at the Biennale Interieur brought me a lot of press and enlarged my network of companies. Having a product in the middle of the fair gave me the chance to invite companies to the stand and speak with them about my prototype.

Karoline presenting the prototype of the All Wood stool during the Interieur Awards workshop
Karoline presenting the All Wood stool during the Interieur Awards workshop.
Karoline at work in Boisbuchet during the Interieur Awards workshop
Karoline at work in Boisbuchet during the Interieur Awards workshop.

How did your prototype made it into production?

Karoline Fesser: Actually, as so often, it happened in a roundabout way. Shortly after the Biennale, in January 2015, me and some befriended designers organized the exhibition "Objects in between" in Cologne. There I have been showing the side table "Hide". A good friend of mine, who has also been selected for the Biennale Interieur Award 2014 and now works for furniture company Hem in Stockholm brought the team to our show. They liked my table and as I showed them the "All Wood Stool" they were instantly interested to see both prototypes in Stockholm. After some months of final development both the products have been launched in Milan a few days ago.

All Wood Stool by Karoline Fesser for Hem
All Wood Stool by Karoline Fesser for Hem

What would you recommend to people who take part?

Karoline Fesser: From my experience I would recommend to keep the presentation for the Jury as simple as possible. Try to use easy to understand images and a short text which explains the product to the point. Normally the Jury doesn´t have a lot of time, so it´s better to catch their eye as quick as possible. If you win, you should definitely join the workshop and the exhibition. For me these were very good experiences.

The All Wood stool in front at the left at the To The Point exhibition during INTERIEUR 2014
The All Wood stool in front at the left at the To The Point exhibition during INTERIEUR 2014

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